The parallel trend of delicious and better-for-you offerings allows consumers to feel like they can enjoy a guilt-free treat without sacrificing indulgent flavor.

Social media can be an effective way to connect with your customers and create awareness for your brand.

The season brings a desire for new and exciting takes on the comforting product.

Consumers want colorful and fun this time of year.

The company has also promoted a new vice president, people, North America.

Jennifer Cloherty succeeds Karl Brown, who moves into an advisory role for the company, and Bob Howland expands his role to lead its global digital and IT organizations.

The best and brightest trends were on full display during the International Baking Industry Exposition in Las Vegas.