Hostess Meltamors feature a chocolate-flavored drizzle and a chocolatey- or caramel-flavored melting center that flows like "lava" when warmed for only five seconds in the microwave.
The new recipe includes specially blended chocolate chips that feature a higher cacao content and a higher concentrate Madagascar vanilla extract than earlier recipes.
In its inaugural “Trend to Table” report, the company surveyed more than 10,000 consumers over the age of 18 for their thoughts on food purchasing decisions.