The summer RBA Roadshow in Michigan featured networking, product demos and business panels at Dawn’s Innovation Studio in Jackson, in addition to bakery tours of a variety of successful businesses in Ann Arbor.
The new cookie is made with real ube halaya (a purple yam jam), house-made ube buttercream, pure ube extract and a sprinkling of toasted ube cookie dough.
In celebration of World Stroopwafel Day, the partnership has also lined up a fleet of themed bikes to deliver free stroopwafel samples and cupcakes throughout the city to the public.