The vegan cinnamon roll chain has teamed up with social media influencer @DreinDallas for the King of Dallas Roll.

The wave of co-branded, cross-category products hitting the food and beverage market in recent years has continued to surge.

Guests can receive a free small ice cream cup with purchase of a small, regular or best value ice cream cup.

The chain is best known as the creator of the Original Cookie Cake.

The Houston, Texas show provided countless ideas for retailers.

Among this year's speakers were Chip and Joanna Gaines, and José Andrés.

The Cake Boss, and owner of Carlo's Bakery, was a keynote speaker at IDDBA 2024 in Houston.

The company aims to reach net zero emissions by 2050.

The DoubleTree Cookie debuted in 1986 and has since grown to become a beloved part of the guest experience.

The Las Vegas-based chain is welcoming the start of school and Raiders football with themed doughnuts.