The NPD Group reports that the stress of the pandemic, along with sheltering-at-home and social distancing guidelines, has caused many American consumers to press pause on their dieting goals.
Mathew Rice, who worked with Dawn Foods earlier this year on the launch of its sourdough donut mix, is currently raising money for his Pink Door Cookies brand.
The sheltering in place stages of the coronavirus pandemic created a need for comfort. The easing of mandates, and consumers continuing to seek indulgence, gives retailers the chance to provide relief in several ways during the summer months.