Starting April 1st, healthcare workers, first responders, and essential frontline employees will receive a free boxed meal at La Brea Bakery café in Los Angeles.
The company is leveraging its supply chain and bakery-cafes to get freshly prepared meals to children vulnerable to hunger across the state during the coronavirus crisis.
The Consumer Brands Association has conducted a weekly survey since early March and the results show how consumer concern and shopping patterns have shifted.
The baking industry, much like the rest of the country, is facing a difficult next few months and perhaps much longer. Now is the time to get creative.