“Digital branding is more long-term and primarily focused on providing value, recognition, and inspiring brand loyalty,” says Danny Coello, CEO of DS&P, a nationwide digital marketing organization based in Chicago.
Bunge North America recently launched Vream Elite, a new line of high-stability soy shortenings for bakers that maximizes the taste, texture, and functionality of icings, cakes, pies, cookies, donuts, and tortillas.