John Schmitz joins the company's leadership team after more than 12 years at Land O'Lakes.

Your bakery has a unique sales opportunity if you offer gift cards.

The U.S. Small Business Administration provides ways for businesses to get ready for winter storms.

Add valuable profits to your bottom line by leveraging your brand into merchandising.

It’s important to recognize how consumer purchasing patterns are changing and how critical it is to generate customer excitement in-store through new products and eye-catching designs.

Here are six easy and free ways for your business to grow online, courtesy of Google.

Getting travelers through your bakery’s doors and winning their favor can lead to them coming back to you if and when they return to town.

Many Christmas shoppers will look for these types of gifts, which is why bakeries that offer the service market it during the holiday season.

Things like Unicorn Sprinkles and sugar flowers can be important assets as you plan ahead for upcoming seasonal events and special promotions.

The annual artisan baking show has secured top industry names for education sessions.