“Digital branding is more long-term and primarily focused on providing value, recognition, and inspiring brand loyalty,” says Danny Coello, CEO of DS&P, a nationwide digital marketing organization based in Chicago.
The facility, located in Richmond, California, supports co-development work with multiple industry segment-focused labs and houses AAK’s U.S. Center of Excellence for Plant-Based Foods.
In order to succeed at recruiting and retain great employees, operators should find new strategies that are based in technology or financial incentives.