On Tuesday, September 17, fans are invited to their local Insomnia store dressed in their favorite PJs to celebrate late into the night with free cookies, giveaways and temporary tattoos.
The company sees cakes and pastries and baked snacks as key categories for growth and potential acquisitions, top executives said at the Barclays Global Consumer Staples Conference.
In celebration of the upcoming film adaptation of Wicked, the brand is debuting its first-ever “mix-to-reveal” kits for cookie dough pops and cupcakes.