There is a strong consumer preference for inclusions in baked goods that provide not only a boost of flavor but also textural variety, nutrition and visual appeal.

The national online gourmet gifting company is offering a special cake that is bursting with color.

The New York City mini cupcake bakery is collaborating with the iconic cracker brand on new treats.

The bakery is influenced by the Mexican state of Oaxaca, a region well known for its distinctive cuisine and authentic breads.

Bakeries and pastry shops enjoy the benefits of a new wave of innovative products and campaigns that are designed to help them put their best products forward.

In the cupcake world, there are many examples of effective cause marketing campaigns.

Cakes are full of sweet options in the coming months.

This June for Pride Month, the chain will donate a portion of every slice of Rainbow Cake sold to GLSEN, an LGBTQ+ youth advocacy organization.

The luxury brand teamed up with Iwai Whisky, created by Japan’s Mars Whisky.

Bakeries and pastry shops enjoy the benefits of a new wave of innovative products and campaigns that are designed to help them put their best products forward.