Bakeries and pastry shops enjoy the benefits of a new wave of innovative products and campaigns that are designed to help them put their best products forward.

America’s passion for more healthy dessert options continues to migrate in many directions.

The National Restaurant Association Show's FABI Awards celebrates the year’s food and beverage products that are breaking new ground in taste, creativity and profit potential.

The cupcake bakery chain captures a beloved summer flavor with its latest limited-time offer.

The “You Did It!” Decorated Bundt Cake is now available at the bakery chain's nationwide locations.

The nonprofit organization will raise money for its mission with its first-ever “Sugarthon”.

The American Girl Birthday Bash cupcake celebrates the brand's 35th birthday.

The iconic brand teamed up with Chef Stephanie Izard on a salty and sweet limited-edition dessert.

Pots & Co's desserts, made in reusable ceramic pots, will now be available throughout the West Coast and Rocky Mountain regions.

The New York City bakery is known for its Italian treats replicated from recipes passed down by the matriarch of the family.