The chain is partnering with the upcoming PlayStation 5 exclusive to deliver sweet treats in celebration of the game’s worldwide release on February 29.
The “Broadway's - The Notebook Hot Chocolate Affogato Sundae” is available from February 14 through the end of the month to celebrate Valentine’s Day and get New Yorkers excited for the Broadway debut.
The bagel chain has debuted a refreshing visual identity, logo, website, packaging and color scheme that pay homage both to the brand’s history and exciting future.