The brownie sector is enjoying an upswing, as snacking and eating on-the-go have become a huge area of opportunity as consumers’ schedules continue to be flexible.

Olivia Rodrigo’s GUTS Cookie will be featured as the seventh offering on Crumbl’s weekly menu, and can be found exclusively at locations within an hour of her performances.

The chain is partnering with the upcoming PlayStation 5 exclusive to deliver sweet treats in celebration of the game’s worldwide release on February 29.

One of the company's points of emphasis will be modernizing “the making and moving of donuts.”

In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, treats, social content and artwork will be unveiled throughout the year.

Bakeries and foodservice chains across the country are offering special products for the special day.

The doughnut chain and Live Nation Las Vegas have partnered for an exclusive one-day only promotion on Friday, Feb. 23 that will reward select customers with tickets to a Pearl Jam show.

The Crumbl Cookie App, designed with a streamlined order flow, is the first food and beverage app supported on the cutting-edge visionOS.

The WBA is teaming with Madison College for the March 3 event in which ten local bakeries will serve samples of their best pies in advance of Pi Day (March 14).

The chain's limited-edition cookies are available now through Saturday, February 10, just in time for the Big Game on Sunday, February 11.