The third-generation maker of whipped toppings, icings, and dessert fillings just turned 75 years old and has put the icing on an estimated 300-plus million cakes in supermarket chains and independent bakeries around the world.
Bakers now find themselves looking for cleaner ingredients that will still yield the quality and consistency they have grown accustomed to for their breads and baked goods.
Bakers can create sustainably sourced, health-oriented products made with minimally processed, label-friendly ingredients, but taste and affordability are still very important to consumers.