The brownie sector is enjoying an upswing, as snacking and eating on-the-go have become a huge area of opportunity as consumers’ schedules continue to be flexible.
Olivia Rodrigo’s GUTS Cookie
will be featured as the seventh offering on Crumbl’s weekly menu, and can be found exclusively at locations within an hour of her performances.
The chain is partnering with the upcoming PlayStation 5 exclusive to deliver sweet treats in celebration of the game’s worldwide release on February 29.
In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, treats, social content and artwork will be unveiled throughout the year.