What bakery shoppers see, smell, and hear affects what they decide to buy.

The pop-up series is taking Lady M’s famous Mille Crepes and signature cake creations to cities without a brick-and-mortar Lady M boutique.

The new frozen beverage blends the cinnamon taste of a churro with a Cinnabon signature blended Chillatta.

Gabi Butler of the Netflix docuseries Cheer is helping Dunkin' celebrate its March offer with a special challenge.

The company is celebrating its annual St. Patrick's Day tradition on March 14-17.

The company continues its growth into the new decade with an ambitious plan focused on wellness and convenience.

The Cheesecakery makes headlines with an innovative product coming in many different flavors.

The new flavor opens the door to new possibilities using raspberries in pastry.

The company's new offerings include a keto wheat flour blend and a baking sugar alternative, among others.

Many bakers say that spring graduations are one of their biggest sales periods of the year.