Make your holiday season more profitable with creative product and merchandising ideas.

Retailers are connecting with celebrities to elevate their profile and enhance their brand experience like never before.

The chain has revealed its latest Southern California location following the recent announcement of a new Venice shop.

The California shop will be adjacent to the Santa Monica Pier with views of the Pacific Ocean as well as indoor and outdoor seating options to enjoy the year-round beachfront sunshine.

Joel Larkin will play an instrumental role in helping the brand achieve its goal of opening its 1,000^th bakery by 2027.

Making the Move to a Digital Production Planning Tool is aimed at operations directors who have responsibility for in-store food production as well as those involved in continuous improvement, digital transformation or information technology.

The renowned cream puff chain is opening its third location in the city on Nov. 16.

Attendees will learn about the benefits and logistics of running a successful bakery truck through a panel of experts who will share their firsthand experiences and insights on what it takes to thrive in the mobile bakery business.

The launch comes on the heels of a co-branded online experience debut.

The leader in baking and decorating has debuted its first advertising campaign, entitled “The Wonderful World of Wilton.”