The products you make are traditional to the heritage of your business. But the way you promote your products is nontraditional – in the manner of how you communicate with your customers, young and old.

For the first time in its 25-year history, the chocolate maker is unveiling a major brand overhaul, designed to reflect the farm-to-bar process and fine quality of the chocolate and position the company for future growth.

This will be the company's 16^th store and first location in the San Antonio area.

The chain kicked off domestic and international expansion plans with the bakery opening in Riverton, Utah on December 14.

Jennifer Lindsey has been with the company since 2016.

Cost was cited as the top factor in the choice of where to shop online by 42% of delivery and/or pickup.

Jeremiah Ashukian was with Mars for 21 years.

Her new position is chief commercial officer – retail.

The facility is expected to be operational in 2024 and is the company's third chocolate plant in the country.