The company has introduced some fun and colorful resources to help bakeries keep customers at a safe social distance during the coronavirus pandemic.

The company recently announced a $5 million “manufacture to donate” initiative to address urgent hunger needs in America stemming from the coronavirus pandemic.

Vegan bakery Bunnie Cakes is helping customers continue birthday celebrations during the COVID-19 pandemic.

The company’s products will be also available through Amazon later this spring.

Returning for a fifth installment, the Great American Takeout is adding a springtime twist on Tuesday, April 21.

The baking business with a history going back more than 300 years is taking the crisis in stride and helping consumers in need.

Among the company's efforts is a $100,000 donation to the Restaurant Employee Relief Fund to help workers facing hardship due to the COVID-19 crisis.

Meeting customers in person may be difficult for retail bakers during this time of social distancing and COVID-19, but there are other ways to reach them.