The holiday shopping season has grown far beyond the period between Thanksgiving and Christmas.

This year's event on Nov. 30 promises to be an important part of how many small businesses launch their busiest season.

“Digital branding is more long-term and primarily focused on providing value, recognition, and inspiring brand loyalty,” says Danny Coello, CEO of DS&P, a nationwide digital marketing organization based in Chicago.

According to SCORE, 67 cents of every dollar spent at a small business remain in the local community.

DoorDash’s end-of-year report tracks the year’s most popular food items and forecasts upcoming trends.

Innova Market Insights recently named its top trends for 2020.

The findings come from a recent survey of U.S. adults conducted online by The Harris Poll.

Millennials are the most enthusiastic age group when it comes to holiday baking.

The National Retail Federation reports that holiday spending could rise by 4 percent this year.

According to Technomic, consumers are less likely to experiment with flavors when ordering delivery rather than dine-in or takeout.