Subway offers a valuable case study in understanding how the location of your bakery cafe or sandwich shop can play a pivotal role in the success or failure of your business.

The biggest promotional event of the year for retail bakeries takes place on Friday, September 14.

87 percent of Gen Z and Millennials think about eating dessert one or more times per day.

From breakfast to late-night snack, the great American donut has undergone a transformation.

A recent report shows the potential opportunities for beverages in the industry.

Birthdays and anniversaries provide ample opportunities to cross-merchandise and showcase your cake shop’s best promotional efforts.

Prepare yourself for a new generation of shoppers who demand delivery.

Pinterest shares the cake ideas that will be big at weddings this year.