For the first time in its 25-year history, the chocolate maker is unveiling a major brand overhaul, designed to reflect the farm-to-bar process and fine quality of the chocolate and position the company for future growth.
Using the findings from a survey released earlier this year, the company has officially launched Cookies CRAZED 2.0 to help food manufacturers understand the needs of today’s consumers.
Included in the sale are Dawn’s frozen bakery manufacturing plant located in Steenbergen, The Netherlands, R&D capabilities based in Evesham, United Kingdom, and all associated customer relationships in the region purchasing Dawn-produced frozen products.
The move allows REKKI orders to flow directly into Cybake and give bakeries the opportunity to automatically factor REKKI orders into production planning.