Embossed with the Sprinkles logo and its signature modern dot, the chocolate bars and the minis make for easy snacking and sharing.

In the RBA Member Spotlight series, we'll be profiling valued members of the Retail Bakers of America community.

In the RBA Member Spotlight series, we'll be profiling valued members of the Retail Bakers of America community.

On February 29, 2020, Leap Day, the Houston, Texas bakery gave out coupons that are redeemable for $29 off a purchase on Leap Day 2024.

The Hudson, New York bakery's line of jams is set to launch on March 15.

In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, treats, social content and artwork will be unveiled throughout the year.

On the 16th of every month, the iconic bakery be offering the special price on its original Cereal Milk Soft Serve.

The WBA is teaming with Madison College for the March 3 event in which ten local bakeries will serve samples of their best pies in advance of Pi Day (March 14).

The Houston, Texas bakery is ready for three big bakery “holidays” over the next several days.

Bakeries and suppliers have an increased focus on the environment.