The Pure Flour from Europe program is highlighting premium organic soft wheat and semolina flour in Las Vegas next month from Jan. 15-17, 2023.

The brand focused on making desserts healthier and more planet-friendly is looking to inspire people to try vegan for the month of January and throughout the rest of the year.

Consumers are interested in gluten-free and vegan options, as well as indulgent stuffed crusts.

The company is adding more distribution channels to “delivered fresh daily” business.

Un(Think) Awakened flour offers digestive benefits and high-protein content.

As hotel banquets and holiday parties resume, the innovative bakery enables foodservice establishments to provide an elegant touch to these events.

The thaw-and-serve cinnamon rolls are the first Pillsbury-branded, retail-ready bakery item.