It's an innovative and creative way of connecting with customers and increasing engagement.

Christina Tosi shares a secret to her incredible success — relentless curiosity.

The company's chocolate is served melted and through a pouch.

The bakery chain's MOM Box features a variety of flavors that spell out a special message.

To celebrate Facebook Birthday Stories, 50 U.S. bakeries will offer special treats to visitors.

Midnite Bagel takes place Wednesday, May 8 for two hours.

Participating stores are offering a 52-ounce cup of iced coffee to any mother on Sunday, May 12.

The Manhattan, Kansas donut shop has found success through original donuts and creative merchandising.

The concept from Puratos allows customers to make bakery products their own way.

The nine trends were presented at the company’s event Taste Tomorrow.