The bakery café chain launched a new and improved mobile app, online ordering experience and rewards program allowing guests to bank points and spend as they'd like.
Tiago Darocha has more than 20 years of experience in operations, supply chain and quality management within the food and beverage industry, most recently at United Malt.
The Wilton Sweet Studio will be located inside its headquarters in Naperville, Illinois and will host in-person classes ranging in topic, skill and age.
The transaction represents a $350 million total enterprise value, which has doubled since Krispy Kreme first acquired the majority ownership stake in 2018.
Learn more about the national celebratory holidays that bakeries can leverage to enhance their dessert menus and boost profitability outside of traditional holidays.