The platform's July Trends Tracker reveals that fast food chains are vying for customers’ attention with value meals, while many consumers are embracing a ‘no-spend’ summer through creative activities.
An American Express survey suggests that growing up with technology and social media influences how Millennials and Gen-Zers take to small business ownership.
Baby boomers are empty nesters with more disposable income, and millennials are more focused on value and feeding their families while Generation Alpha is the most diverse generation to date with more adventurous tastes.