The celebrity chef has partnered with leading franchise development company Fransmart to grow Duff's Cakemix with franchise locations throughout North America and beyond.
The competition, hosted by the Retail Bakers of America and held at the International Baking Industry Exposition in September, will shine a light on the world’s top professional cake decorators.
Kicking off on the first day of Women’s History Month (March 1), the bakery chain will release the first in a series of new baked treats made in collaboration with each chef.