California Strawberries is set to amplify strawberries and their many health benefits via the new year-long, consumer-focused campaign ‘Love, Strawberries.’

The need for wellness impacts 21 percent of all eating occasions.

Two years after the COVID-19 pandemic hit the United States, retail sales of products in health and wellness categories continue to match peak growth rates.

Many consumers are choosing to eat more of a flexitarian diet with less meat and more plants rather than committing to becoming a vegan or vegetarian.