Safety concerns around the pandemic continue to have a significant influence on bakery shoppers and their purchasing decisions. Due to economic challenges, many shoppers are looking for more value in the items and fresh baked goods they purchase.
A key to keeping customers coming back and attracting new ones in the age of COVID-19 is to stay on top of the trends that are shaping their tastes and choices. Dawn Foods’ insights experts have researched the top trends to understand the pandemic's impact.
The recently published 2020-2025 Dietary Guidelines for Americans also recommend Americans consume half of their grains from whole grain sources and the remainder from enriched grains.